Copy and paste this code into your website.
<a href="http://www.gpshoresmi.gov/Default.aspx?tabid=5942&ctl=Login&returnurl=/login.aspx?ReturnUrl=%2Flogin.aspx%3FReturnUrl%3D%252Flogin.aspx%253FReturnUrl%253D%25252Flogin.aspx%25253FReturnUrl%25253D%2525252FHome%2525252Ftabid%2525252F5942%2525252Fctl%2525252FSendPassword%2525252FDefault.aspx">Your Link Name</a>